Alfa Romeo

"When I see an Alfa pass by, I take my hat off to it" - Henry Ford

From early 1910 the presence of Alfa Romeo in the motor industry became evident that the European style and sophistication would become a vehicle to last through the ages. All of which are technological masterpieces.

From the very first Alfa Romeo Torpedo 20-30 HP we now see that over the years the passion for style, luxury, beauty and expression has become the main focus for the development and demand of Alfa Romeo in the Australian market.

A LEGEND IS BORN "ALFA ROMEO!!"

The development of sophistication, style, elegance and world renowned beauty of a motor vehicle can be seen to be developed through the ages. From the first model designed and also the original Alfa Romeo logo we can see that the branding and style of the Alfa Romeo vehicles have progressed through the years.

The elements for an Alfa Romeo are like those irrational parts of the human spirit that cannot be explained using logical terminology. We are talking about a feeling, a passion, things that have more to do with the heart than with the head. Naturally some of these elements are simply mechanical, and so are fairly easy to identify. They are concepts generated from racing, where excellence is indispensable'.